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How psychology in user research can improve your overall experience

How psychology in user research can improve your overall experience

Portrait Maximilien Joannides
Maximilien Joannides
8 min read

The concept of any product or platform is often enough to get people curious, and curious people to try new things. However, it’s the user experience they get while they are there that will keep them around. So, you need to increase usability if you want to turn visitors into long time users.

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How emotional synergy in design can transform your user experience ?

How emotional synergy in design can transform your user experience ?

Portrait Felipe Restrepo
Felipe Restrepo
10 min read

Emotion influences consumer loyalty and the quality of the customer journey across all channels. Ensure that your brand image reflects the feelings you want customers to experience when interacting with your digital product or services.

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How to do user interviews for better User experience

How to do user interviews for better User experience

Portrait Felipe Restrepo
Felipe Restrepo
7 min read

Creating an effective product design involves a major focus on the customers and their needs. This means you need to run user experience tests to see how people interact with your products. If you plan to improve any products, you need to conduct user interviews.

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Why knowing the thoughts and feelings of users is essential for launching a product ?

Why knowing the thoughts and feelings of users is essential for launching a product ?

Portrait Felipe Restrepo
Felipe Restrepo
8 min read

And the key to winning over people is getting personal. Think through your habits. Are there products you can’t imagine living without? What makes you feel good about those products? Why do you always get them time and again? This article explores the relevance of human-centered design and user testing before launching any service or product.

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Understand and use the system usability scale

Understand and use the system usability scale

Portrait Maximilien Joannides
Maximilien Joannides
7 min read

The best designs are usually simple and easy to use. So, it’s only fitting that SuS, or the System Usability Scale is itself a simple but hugely effective way to measure the usability of your design.

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User experience at the heart of success: the importance of UX design

User experience at the heart of success: the importance of UX design

Portrait Felipe Restrepo
Felipe Restrepo
10 min read

This post covers all things UX-related. Through it, we’ll ensure readers learn just how crucial UX design is to the success of their apps and websites. If you’re a UX skeptic, then read on to learn the importance of UX design. Chances are, it’s the only thing standing between you and your success.

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What is Emotional Design

What is Emotional Design

Portrait Maximilien Joannides
Maximilien Joannides
4 min read

How Emotional Design can change the way you think about your product as well as your user's outlook. Overview of usability in the service of emotion, how to understand the basics of an aesthetic service or product.

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How emotion-centered design can improve your users' experience ?

How emotion-centered design can improve your users' experience ?

Portrait Felipe Restrepo
Felipe Restrepo
7 min read

How many times already have you read somewhere that we are living in the golden age of technology? It seems like every day we are pushing the limits of what seemed to be impossible yesterday. This concept of making technology adapt to users or human-centred design enables product designers to incorporate functions in a way that enhance the user’s experience, which can ultimately lead to better product usability.

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User Testing Techniques

User Testing Techniques

Portrait Felipe Restrepo
Felipe Restrepo
7 min read

User testing is the method of grouping qualitative and quantitative knowledge from the test user, while the user is subject to any or all aspects of a service or product.

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When should you do usertesting ?

When should you do usertesting ?

Portrait Maximilien Joannides
Maximilien Joannides
8 min read

A usability test is very important, and to be effective, it should be done before, during, and after a redesign. Does this confuse you? Let’s delve deeper into it.

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How artificial intelligence can change usability testing

How artificial intelligence can change usability testing

Portrait Felipe Restrepo
Felipe Restrepo
4 min read

The internet's increasing popularity for communication necessitates new methods of gathering user data. Designers and product teams are turning to Artificial Intelligence to improve usability testing and create meaningful experiences for clients, users, families, and communities.

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Moderated remote usability testing: the key to understanding your users' needs

Moderated remote usability testing: the key to understanding your users' needs

Portrait Felipe Restrepo
Felipe Restrepo
7 min read

Testing plays a fundamental role in all software development projects. Software testing helps to find errors and gaps in the project, and streamline the user experience. Usability research, in particular, is essential for a successful SaaS product, but how do you decide between remote moderated usability testing versus unmoderated testing?

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Why Investing In UX Is Investing In Business Development

Why Investing In UX Is Investing In Business Development

Portrait Maximilien Joannides
Maximilien Joannides
7 min read

User experience focuses on enhancing user interaction with applications. This is regardless of whether the app is web-based, desktop, or an operating system. UX designers ensure that the application is intuitive, satisfying and users enjoy using it.

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UX design is evolving: 10 key trends to follow to stay ahead of the game

UX design is evolving: 10 key trends to follow to stay ahead of the game

Portrait Felipe Restrepo
Felipe Restrepo
10 min read

Good user experience is what separates a good app from a great app. User experience design is a complex skill that is key to customer loyalty and retention, brand awareness, engagement, and even conversion.

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Empathy: the key ingredient for successful UX design

Empathy: the key ingredient for successful UX design

Portrait Maximilien Joannides
Maximilien Joannides
7 min read

Empathy refers to, essentially, feeling things on behalf of someone else. In this case, it means being able to look at your product through the eyes of the user and building features and functionality that will address their wants and need

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Discover the foolproof way to test the user experience of your shopping cart!

Discover the foolproof way to test the user experience of your shopping cart!

Portrait Felipe Restrepo
Felipe Restrepo
6 min read

When a visitor comes to your website, the first thing they unconsciously notice is how easy it is to navigate. If the site is confusing and hard to use, they'll leave and never come back again. UX tests are a necessary part of improving usability on your site and increasing sales and conversion rates. But how much user experience testing is required to get an accurate result

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