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The Importance of Empathy in UX Design

The Importance of Empathy in UX Design

Portrait Maximilien Joannides
Maximilien Joannides
7 min read

Empathy refers to, essentially, feeling things on behalf of someone else. In this case, it means being able to look at your product through the eyes of the user and building features and functionality that will address their wants and need

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Emotion-Driven Design: A Lesson in Synergy

Emotion-Driven Design: A Lesson in Synergy

Portrait Felipe Restrepo
Felipe Restrepo
10 min read

Emotion influences consumer loyalty and the quality of the customer journey across all channels. Ensure that your brand image reflects the feelings you want customers to experience when interacting with your digital product or services.

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Understanding the Psychology Behind Usability

Understanding the Psychology Behind Usability

Portrait Maximilien Joannides
Maximilien Joannides
8 min read

The concept of any product or platform is often enough to get people curious, and curious people to try new things. However, it’s the user experience they get while they are there that will keep them around. So, you need to increase usability if you want to turn visitors into long time users. Fortunately, we have plenty of tools available to figure out what people want so we can give it to them. User psychology and behavioral psychology can help to decipher what people want, like and don’t like, so you can build better, more popular products.

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Emotion centered design impact in product design

Emotion centered design impact in product design

Portrait Felipe Restrepo
Felipe Restrepo
7 min read

How many times already have you read somewhere that we are living in the golden age of technology? It seems like every day we are pushing the limits of what seemed to be impossible yesterday. Until recently, the idea behind designing a product was putting a lot of attention on making it efficient and aesthetically pleasing. However, as we see an increase in research on the topic of user experience (UX), more attention is given to the way people interact and feel when using a certain tool or software. This concept of making technology adapt to users or human-centred design enables product designers to incorporate functions in a way that enhance the user’s experience, which can ultimately lead to better product usability.

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10 User Experience Trends— Things You Should Know About UX Design

10 User Experience Trends— Things You Should Know About UX Design

Portrait Felipe Restrepo
Felipe Restrepo
10 min read

Good user experience is what separates a good app from a great app. User experience design is a complex skill that is key to customer loyalty and retention, brand awareness, engagement, and even conversion. With so much riding on UX design, it's time to take a hard look at this once-overlooked field and unearth what all the fuss is about. So here are the top 10 benefits of UX Design we have catered for your better assistance!

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UX Design and Why Is It Important?

UX Design and Why Is It Important?

Portrait Felipe Restrepo
Felipe Restrepo
10 min read

This post covers all things UX-related. Through it, we’ll ensure readers learn just how crucial UX design is to the success of their apps and websites. If you’re a UX skeptic, then read on to learn the importance of UX design. Chances are, it’s the only thing standing between you and your success.

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System Usability Scale understand it use it

System Usability Scale understand it use it

Portrait Maximilien Joannides
Maximilien Joannides
6 min read

The best designs are usually simple and easy to use. So, it’s only fitting that SuS, or the System Usability Scale is itself a simple but hugely effective way to measure the usability of your design.

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User Testing Techniques

User Testing Techniques

Portrait Felipe Restrepo
Felipe Restrepo
7 min read

User testing is the method of grouping qualitative and quantitative knowledge from the test user, while the user is subject to any or all aspects of a service or product.

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When should you do usertesting ?

When should you do usertesting ?

Portrait Maximilien Joannides
Maximilien Joannides
8 min read

A usability test is very important, and to be effective, it should be done before, during, and after a redesign. Does this confuse you? Let’s delve deeper into it.

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How to do user interviews for better User experience

How to do user interviews for better User experience

Portrait Felipe Restrepo
Felipe Restrepo
7 min read

Creating an effective product design involves a major focus on the customers and their needs. This means you need to run user experience tests to see how people interact with your products. If you plan to improve any products, you need to conduct user interviews.

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Why Investing In UX Is Investing In Business Development

Why Investing In UX Is Investing In Business Development

Portrait Maximilien Joannides
Maximilien Joannides
7 min read

User experience focuses on enhancing user interaction with applications. This is regardless of whether the app is web-based, desktop, or an operating system. UX designers ensure that the application is intuitive, satisfying and users enjoy using it.

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How artificial intelligence can change usability testing

How artificial intelligence can change usability testing

Portrait Felipe Restrepo
Felipe Restrepo
4 min read

As the internet continues to grow as the preferred space to communicate with clients, users, families and communities, the effort designers and product teams put into creating meaningful experiences requires new ways to gather data from users. Artificial Intelligence comes in handy to enhance the capacity to perform usability testing.

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What is Emotional Design

What is Emotional Design

Portrait Maximilien Joannides
Maximilien Joannides
4 min read

How Emotional Design can change the way you think about your product as well as your user's outlook. Overview of usability in the service of emotion, how to understand the basics of an aesthetic service or product.

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